“A Diamond Is Forever” – De Beers Own Slogan
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In
its dazzling beauty and the unchanging stability of its value diamond is among
the best known, most beloved, and most coveted precious stones of the earth. In many respects it is the most unusual and
most interesting mineral within the world of matter known to us.
It is unique and attractive not only as a most costly gemstone or as the
hardest of all minerals-and thus the most valuable material of modern
technology - but above all as the most important evidence for the
constitutional and environmental conditions at the time of its evolution in the
depths of the earth, which are completely inaccessible to us and will remain so
for a long time to come. There Nature endowed the diamond with the pre-eminent
properties of a precious stone.
What a magic power this name has!
Diamonds are symbols of brilliance, ornaments of crowns and consecrated
vessels, heart's desire, and adornment of queens.
Diamonds have for centuries been the sum total of highest
value, sublimes beauty. With diamonds are closely bound the fares of
rulers and adventurers, the fortunes of peoples, families and individuals.
Diamond is the precious stone which fills the starry hours of our lives with
its light and forever more recalls them to us-birth, engagement, marriage,
first child, jubilees. and so on. Unmarred clarity,
wonderful purity combined with its fascinating sparkle and scatter of rainbow-colures
fire, as well as vivid brilliance, raise it by right to be "king of
precious stones."
But hat is it, this most mysterious, most famous and most glittering of all
gemstones? Whence does it come? How does it originate, how is it found? How is
it perfected? What adventures has it had? All these and other questions will be
briefly answered in coming text.
The ancient Greeks spoke of the diamond as adamas -
the steel-hard and invincible one. From this came the medieval words ademant, demant, and finally
diamond. Even six hundred years before Christ, it was known to ancient man from
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