What You Need To Know
Before You Buy Your First Ounce of Gold
What kind of gold should I buy? |
Answer. We probably get that question
more than any other -- pretty much on a daily basis. The answer, however, is
not as straightforward as you might think. What you buy depends upon your goals.
We usually answer the "What should I buy?" question with a question
of our own: "Why are you interested in buying gold?" If you are simply
out to capitalize on price movement, then bullion coins will serve your purposes,
though at the present profit-oriented investors might also be well-served by
delving into higher-grade, semi-numismatic U.S. $20 gold pieces. These appear
to be in the beginning stages of a bull market. If you are interested in long-term
asset preservation and you have additional concerns about capital and/or monetary
controls -- a more complicated scenario -- then you might want to include the
lower premium variety of pre-1933 European and American coins in the mix. But
what I just gave you is a rough sketch. To develop a more refined strategy,
we recommend spending time with your representative here at USAGOLD ~ Centennial
Precious Metals. He or she can help you match the type of gold you buy with
your goals. Our client representatives are seasoned professionals and can help
you zero in quickly on your needs, and make sure you are not going in a direction
contrary to your goals and needs.
Q. When should I buy?
A. The short answer is 'When you need it.' You cannot approach gold the way you approach equity investments. Timing is not really an issue. The real question is whether or not you are diversified and protected against the uncertainties ahead. If you do not own gold, and you feel you need to, the best time to start is now. It is better to be a day early than an hour late.
Q. You frequently mention gold as insurance. What do you mean by that?
A. Those of you who have
read The ABCs of Gold Investing: Protecting Your Wealth Through Private Gold
Ownership know that I believe that gold's baseline, essential quality is
that it is the only primary asset that is not someone else's liability. The
first chapter of that book ends with this: "No matter what happens in this
country, with the dollar, with the stock and bond markets, the gold owner will
find a friend in the yellow metal -- something to rely upon when the chips are
down. In gold, investors will find a vehicle to protect their wealth. Gold is
bedrock." This is precisely what people discovered in the Pacific Rim in
1997, in
Q. What
percentage of my assets should I invest in gold?
A. Once
again the answer is not cut and dried, but a general rule of thumb is 10% to
30%; and how high you go within that range depends upon your analysis of the
current economic, financial and political situation. Obviously, the individual
with a low level of concern about the current economic situation will tend
toward the 10% level. Those with lagging confidence in the way things are going
will gravitate to the higher end of the range. In recent months, we have had a
number of investors go substantially over the 30% figure based on their own
reading of the economy and the various investment alternatives available. With
yields running just over 1% and stocks and bond still suspect with a large
segment of the investing public, gold looks very good. Many, including even the
die-hard stock investors, see gold as the most undervalued primary asset group
in the standard portfolio mix. As a result, gold is getting a lot of attention.
Over the past 12 months, the gold price has risen about 20%. That looks fairly
substantive in a 1% to 2% world.
Q. Can you give
us a profile of the typical gold investor?
A. Traditionally, wealthy and aristocratic European and Asian families have
kept a strong percentage of their assets in gold as a protective factor. That
same philosophy has caught hold in the
Q.
A. In
a certain sense, we have already experienced a slow-motion currency debasement
in the
Q. "Who you do business with is one of the most important aspects of gold investing."
A. A solid, professional gold firm can go a long way in helping the investor shortcut the learning curve. A good gold firm can help you avoid some the problems and pitfalls encountered along the way -- provide some direction. With what's going in the world economy now, it is important for the investor to get positioned in the gold market as quickly as possible and in a way that is going to most efficiently protect the overall portfolio against the mounting list of economic dangers -- inflation, deflation, stock market weakness, dollar debasement and so forth. It is very important to pick the right firm -- one that is highly professional, doesn't have an ax to grind and can help you choose the right gold product mix to hedge your portfolio. Unbiased, objective advice from one's gold advisor is key to this process. So are market information and education. Pricing, product selection, fulfilment and on-going support also rely on that relationship. Picking a gold firm will be one of the most important decisions you make on the road to gold ownership.
Q. Can you briefly describe what you believe to be the biggest mistake investors make when starting out as gold owners?
A. The biggest trap investors fall into is buying a gold investment that bears little or no relationship to his or her objectives. Take safe haven investors for example. That group makes up 90% of our clientele, and probably a good 75% of the current physical gold market. Most often the safe-haven investor simply wants to add gold coins to his or her portfolio mix, but too often this same investor ends up instead with a leveraged gold position or a handful of exotic rare coins (oftentimes costing five or six figures). These have little to do with safe-haven investing, and most investors would be well served to avoid them -- except as a sideline.
Q. What is your view of gold stocks?
A. Many of our clients own gold stocks and we believe they have a place in the portfolio. However, it should be emphasized that gold stocks are not a substitute for real gold ownership. Instead, stocks should be viewed as an addition to the portfolio after one has truly diversified with gold itself. Gold stocks could actually act opposite the intent of the investor, as some justifiably disgruntled mine company shareholders learned in the recent past. We cover some the differences between gold stock ownership and metal ownership in The Differences between Owning Stocks and Owning Metal (Please see link below)so I won't go into the details here. Suffice it to say that gold stocks are stocks first and metal second. There is no such ambiguity involved in actual gold ownership.
Q. What about gold futures' contracts?
A. Futures' contracts are generally considered one of the most speculative arenas in the investment marketplace. The investor's exposure to the market is leveraged and the moves both up and down are greatly exaggerated. Something like 9 out of 10 investors who enter the futures market come away losers. For someone looking to hedge their portfolios against economic and financial risk, this is a poor substitute for owning the metal itself.
Q. What is the best approach for the safe-haven investor?
A. If you want to protect yourself against inflation, deflation, stock market weakness and potential currency problems -- in other words, if you want to hedge financial uncertainties, there is only one portfolio item that will serve you in all seasons and under most circumstances -- gold coins. Once you've decided that gold ownership is something you would like to pursue, the next step is to find professional guidance to help you actually diversify your portfolio. That's where USAGOLD ~ Centennial Precious Metals comes into the picture. We've been helping investors just like you for over thirty years. Competitive pricing, client service and on-going support are all hallmarks of the firm. We invite your inquiry.
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'Some Initial Guidelines from One of
Michael J. Kosares
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